ADI Webinar: Resurgence of Crafts and Industry

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During the Association of Designers of India webinar today, our Co-Founder and Managing Trustee Neelam Chhiber shared her views on what an inclusive economy for artisans looks like. She explained that in order to tap into donor funds and receive government funding for artisanal production, that production must be directly linked to farmers. In a similar fashion to the model of Amul, where the producers responsible for the milk production are also receiving the profits from higher value products such as cheese and chocolate, this can be done with artisan products. In India, cotton farmers do not reap the financial benefits of their production, but if the farmer owned the brand that produced cotton shirts, they would move up the value chain and become wealth generators for themselves. COVID has given us a chance to scale this model and restructure the crafts sector through networking, collaboration, and technology to create a kinder, more inclusive ecosystem for artisans that is owned by the base producers.

If you missed the webinar, watch the recording here:

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