We are thrilled to announce the launch of our Mission Creative Million introduction video.
You can view it here:
India has the world’s largest population in creative skills, but it just commands 2% of the global market share. What would it take for the creative manufacturing sector in India to really flourish?
Mission Creative Million is an initiative of Industree Foundation to empower a million women across the country towards equal economic opportunity through creative manufacturing.
Industree plays the role of an incubator by aggregating creative producers into self-owned enterprises, so that they can use their collective resources to develop products that appeal to modern markets and gain vital access to capital. Industree supports these businesses through to sustainability through its handholding model, which makes use of digital tools including apps and an e-commerce portal to bring traceability and transparency to otherwise opaque and unaccountable supply chains. This creates an ecosystem in which marginalised producers can understand and protect their rights, gain access to consistent demand for their products and services, and thus lift themselves out of poverty and achieve social empowerment.
Of course, none of this would be possible without key partnerships with individuals and organisations who support us with capital-raising, capacity-building, and a host of other activities.
To find out more about Mission Creative Million movement and the work that goes on behind the scenes, please visit our website and connect with us on social media:
– The Creative Million Team