Industree partners with Mastercard Center for Inclusive Growth for Mission Creative Million

Industree Foundation is excited to announce its partnership with Mastercard Center for Inclusive Growth under Mission Creative Million, Industree’s initiative to bring one million artisans in the creative manufacturing sector into formal employment by 2026. It strives to create economic and social impact for artisans by creating an ecosystem that will help them access skilling, aggregation, capital, design, and modern markets.

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Mastercard intends to grant Industree funds totalling $150,000 to aid in the adoption of digital payment solutions among women artisans in association with Mastercard’s ecosystem partners. Digital financial inclusion is a key facet of economic empowerment, and Industree is delighted to partner with Mastercard to bring access to formal financial services including savings and credit to artisans under this project.

Neelam Chhiber, Co-founder and Managing Trustee at Industree Foundation says, “It is a privilege for us to be partnering with Mastercard. We have been consistent in elevating the condition of artisans in India and with this partnership, we aim to add to our capabilities. Mastercard’s expertise and experience in payments technology coupled with their financial support would go a long way in bolstering support for women artisans.”

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As part of the partnership with Industree, Mastercard will be the preferred partner for payments to facilitate loans and financial assistance to micro-entrepreneurs. It will also provide support towards building a digital platform and facilitate the adoption of cashless payments to enhance artisans’ business and operational efficiency.

Shamina Singh, President of Mastercard Center for Inclusive Growth says, “Connecting women artisans to the networks that power the modern world – like financial services – unlocks their economic potential and accelerates a cycle of equitable and sustainable economic growth. Micro entrepreneurs drive the local economy and through our partnership with Industree Foundation, we look forward to empowering artisans with the tools and training to grow their businesses and advance the lives of their families and communities.”

About Creative Million

cm-logo-whiteIndustree Foundation has initiated Mission Creative Million, which by 2026 aims to bring together one million producers and connect them to global supply chains, thereby creating significant social and economic impact for them. By helping communities assess their traditional skill base, organise themselves into producer enterprises, develop products that appeal to modern markets and access capital, Industree Foundation handholds them into becoming successful micro-entrepreneurs at the helm of sustainable businesses.

To partner with Industree for Creative Million, drop us a mail on creativemillion@industree.org.in.


This article was first published on Mastercard’s Engagement Bureau and has been republished here with edits. 

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